Washington Park is a 50 acre master planned retail development consisting of nearly 300,000 square feet of leasable space and a diverse tenant mix. The size and scope of such a project required the development design guidelines to reference as each of the five phases is built out over ten to fifteen years. These guidelines fuse the design elements of Southwestern and Art Deco architecture along with signage and graphics, to create a retail center with a unique brand image sensative to the local environment as well as the needs of future tenants.